Personal Information Collection Statement

Personal Information Collection Statement

About Milwaukee Tool Asia

Milwaukee Tool Asia (“Milwaukee Tool Asia”) is a group of companies marketing and supplying industry-leading “MILWAUKEE”-branded Heavy-Duty, portable power tools, hand tools and accessories for professional users. Milwaukee Tool Asia are affiliates of Milwaukee Tool established in Brookfield USA.

Purposes of collection

It is often necessary for us to collect, use and disclose your personal information, as an individual or an individual representative of your business, in connection with our provision of goods and services to you or other purposes as described below.
The personal information we collect may include one or more of your identity information, contact information, payment information, photos, videos or audio recordings, and other personal information. In some circumstances, we may have to collect, use or disclose your sensitive personal information.

We collect, use and disclose your personal information for the following purposes:

4.1. Obligatory purposes [Amend as required]

  • Providing goods and services and managing accounts: To provide you with our goods and services, and manage your user account in relation to the goods and services we provide.
  • Improving our products, services and customer experience: To analyze performance and improve our products, services, and systems.
  • Maintaining security: To keep our customers, visitors and staff safe, and to manage security incidents and perform investigations.
  • Managing our third-party relationships: To manage our relationships with third parties such as our suppliers, authorized distributors, dealers or retail partners, service providers, and other business partners.
  • Managing employment relationships: To manage our relationships with employees, applicants, and contractors.
  • Complying with laws: To comply with our legal obligations, including licensing, reporting and regulatory obligations, and to assist in law enforcement when required.
  • Others:

4.2. Voluntary purposes [Amend as required]

  • Communicating with you: To give you information about our products and services and share important updates with you, where you consent.
  • Tailoring content to you: To identify your preferences and to provide personalized content in the form of advertisements, offers, and loyalty membership rewards relating to products and services that you may be interested in.
  • Promoting Milwaukee Tool Asia, and for Milwaukee Tool Asia’s internal and archival purposes: To run Milwaukee Tool Asia promotional events, create promotional material, and document and keep photographic, audio and video records of those events.
  • Others:

If you do not give us your personal information, we may not be able to provide you with the information, products and services that you want, or process your requests, registrations or subscriptions.
We will only hold your personal information for the period required for the above purposes and directly related purposes, and in accordance with our data retention and disposal processes.

Your Rights

You have the right to access the personal information we hold about you and, if it is wrong, ask us to correct it. Depending on which country you are located, you may have other rights. You can read more about your rights, how to make a complaint, and how we handle complaints, etc. in our Privacy Policy (
You can opt out of receiving direct marketing messages at any time by, where applicable, using the unsubscribe options in the message, changing your settings in your account, or contacting us. You can read more in our Privacy Policy (
For photos, video or audio recordings for promotional, internal, and archival purposes that are taken by us at our events, you may inform us prior to participating in the event or promptly at the event if you do not intend to be photographed, filmed or audio recorded. Otherwise by participating in the events, you agree to irrevocably grant Milwaukee Tool Asia, as well as the organizer(s) or sponsor(s) of the event (where applicable), the permission to perpetually use your image, voice, and likeness as recorded in the photos, video or audio for promotional, internal, and archival purposes, without pecuniary or other compensation; and you waive the right to inspect or approve the finished product.

Third parties


We partner with other organizations to provide our products and services and may share personal information with these third parties. Third parties may also collect personal information on our behalf and share it with us. These third parties may include:

  • our authorized distributors, dealers or retail partners;
  • our supply chain partners;
  • our information technology and data storage providers;
  • our contracted recruitment agencies; and
  • financial institutions or payment processors.
We may also disclose personal information when required to do so by applicable laws, including to law enforcement, regulators or courts.
When we work with third parties, we require them to handle your personal information safely and in a way that meets our global legal requirements.
We may transfer your personal information to locations outside of the country or region where you reside.

Contact us


Please contact us if you have any questions or concerns about how we handle your personal information:


  I consent. I do not consent.
I consent to the collection and handling of my personal information for the purposes described above.    
[Questions below may be applicable under different circumstances]
[Only for collection of sensitive personal information]
I consent to the collection and handling of my sensitive personal information for the purposes described above.
[Only for sharing of personal information with third parties]
I consent to the sharing of my personal information with third parties to enable Milwaukee Tool Asia for the purposes described above.

We will ask for your consent for other uses or disclosures of your personal information.
[Only for cross-border data transfer out of other jurisdictions]
I consent to the transfer to and handling of my personal information to other countries including Australia, New Zealand, the European Union, Hong Kong SAR, Mainland China, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam or the United States of America for the purposes described above.

We will ask for your consent for any other cross-border transfers of your personal information.

You may withdraw your consent at any time by contacting us.
[Only for direct marketing]
I wish to receive marketing communications via the following channels, and I consent to Milwaukee Tool Asia using and transferring my personal information for the purpose of direct marketing as set out above and in accordance with Milwaukee Tool Asia’s Privacy Policy (
  • email
  • SMS/ MMS
  • instant messaging applications, e.g. WhatsApp, Line, Kakao
  • telephone call
  • postal mail
  • social media direct messages